I soon hope to be carrying out an interview with Dominic Burch, here's a small bit of information about him...
Dominic is Head of Corporate Communications at Asda (Wal-Mart UK).
Dominic graduated from Leeds Metropolitan University in 1998 with a BA Hons degree in Public Relations. Following a short stint as a summer intern with Saatchi & Saatchi’s Cause Connection unit, he took his first real PR job at Green Flag Motoring Assistance in Leeds in September that year.
After two years with Green Flag, Dominic moved south to work for Direct Line as PR Manager for Motor Insurance with specific responsibility for road safety. He helped campaign to change the law making it an offence to drive and use a hand-held mobile phone.
After a further two years he returned up north joining ASDA in 2002, initially as Food and Farming PR manager, but more recently has headed up the corporate communications team with responsibility for incorporating social media into the PR function and wider business.
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